Online Digital Marketing Training

Online Digital Marketing Training

In the modern 21st century world, we are shaped by digital and social media which means that customers for any and all companies are using the internet to find the products and services they need. Billions of people are communicating every day about the things that interest and affect them, and they are also providing one another with recommendations for the businesses that have given them great customer service and effective products.
Technology has been developing at a rapid speed in the last couple of decades, but it has been difficult for people and businesses to keep pace with it. Our ability to properly understand and use technology is falling behind, so it is essential that companies are continually training and educating their employees to stay ahead of the curve and the competition. The balance of traditional strengths and weaknesses in business has been upset by technology’s new, vibrating influence.
At Standout Academy, our digital marketing suite of eLearning courses about Search Engine Optimisation and social media quickly puts your company back in control of the ways you conduct your business. Our courses will help you develop the effective social media and digital marketing strategies you need to stay ahead while you get your business off the digital ground and work on your business online. If you choose to have someone else control your online presence, these courses will give you enough knowledge to make confident informed choices when commissioning a digital marketing professional.

Our Online Digital Marketing Courses

Our concise, interactive courses provide essential facts for you to fully understand and become proficient with social media engagement and Search Engine Optimisation, driving the traffic you need to your business. We offer the following online digital marketing courses, all of which have been approved by CPD:

Facebook for Business

Facebook is the world’s largest social network, and with over a billion users, it is very likely that a proportion of your target customer audience will have a Facebook account. Because so many people use Facebook on a daily basis, it is important that your business is active on the social media outlet as well. Interacting with current and potential clients works to ensure repeat clients and great references. You can also use Facebook to advertise to customers who are already looking for your services or products. This course will look in detail at the use of Facebook as part of your marketing activity.

LinkedIn for Business

LinkedIn is a very valuable tool to find the key decision makers within certain companies. For Business to Business (B2B) interaction and marketing, LinkedIn unlike any other online tool. It is used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, and so much more. Find out how it can be used to enhance your business through this 45-minute course.

Search Engine Optimisation for Business

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website. Google and other search engines crawl your website in order to rank it in the Search Engine Results Pages (SERPs), and your ideal location for your website is in the top three results. Only with expert SEO can you outrank your competitors and get the online visibility you need to maximise your potential reach to customers.

Social Media for Business

Social media outlets like Facebook, LinkedIn, and Twitter have taken the modern world by storm, and they do not show signs of slowing down. It is important, then, that your company uses social media to the best of its ability. Your business strategy, business development, and the practicalities of employing people and agencies to support your social media activity will all be explored in this online training course.

Twitter for Business

Twitter is a social media platform that is used by a wide range of people, including celebrities, who use it to communicate with their fans, and companies and brands, who can use it to engage their customers and attract new ones. Using Twitter to keep former, current, and potential clients updated on your company’s activities, promotions, and marketing strategies will be another excellent aspect of your overall marketing strategy. This course will look in detail at the use of Twitter as part of your marketing activity.

Why You Should Take an Online Digital Marketing Courses

As we said previously, the online world is here to stay as part of business, and it is important that your company takes advantage of all of the benefits that the internet has to offer. It has never been easier to connect with your target audience through social media, and Search Engine Optimisation is essential for your website to compete with the rest of the companies in your industry. The online digital marketing courses offered by Standout Academy show you how to maximise your use of online strategies as a part of your larger business plan.

Check Out Our Online Digital Marketing Courses

At Standout Academy, we have many different individual courses as well as course bundles for you to invest in for your company, including specialised individual courses in digital marketing. Facebook and Twitter may be simple to use as an individual, but the social media perception of your company needs to be cultivated in a very particular way. That takes training and education. We are happy to offer a wide range of topics for industries of all types, so we are sure that we have online courses which will suit your needs. Our courses will help your employees gain nationally recognised accredited certificates, stay up-to-date, and further their careers.

When you need to learn how Search Engine Optimisation and social media contribute to your digital marketing strategy, the courses offered by Standout Academy are a great investment because Standout Academy is the #1 online training provider. Check out all of our course offerings!

Facebook for Business

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. This course will look in detail at the use of Facebook as part of your marketing activity.

Approved by CPD – Duration 80 mins* – £45.00

LinkedIn for Business

LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.

Approved by CPD – Duration 45 mins* – £45.00

Search Engine Optimisation for Business

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

Approved by CPD – Duration 80 mins* – £75.

Social Media for Business

All about how to get the best out of social media in a business. Looking at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.

Approved by CPD – Duration 100 mins* – £75.00

Twitter for Business

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. This courses will look in detail at the use of Twitter as part of your marketing activity.

Approved by CPD – Duration 55 mins* – £45.00