10 Key Social Media Principles for Businesses

As a business, you know that social media is important. It’s a way to connect with customers and create relationships. But what are the best ways to use social media for your business? What types of content should you share? And how often should you post?

Managing your social presence can be time-consuming and challenging, but it doesn’t have to be. By establishing a strong social media strategy and understanding some basic practices, you can easily create a successful social media presence for your business.

How Social Media Marketing Helps Businesses

Social marketing is the process of using online tools to build relationships and interact with potential and current customers. It helps businesses reach out to more people, connect with customers on a deeper level, and increase sales.

Through social media marketing, businesses can connect with customers and create a community around their brand. Customers feel valued when they can connect with a company on a personal level, and they’re more likely to become loyal customers.

When done correctly, social media marketing can help businesses:

  • Build relationships with potential and current customers
  • Create a community around their brand
  • Increase sales
  • Provide customer service
  • Gain insights about customers
  • Allow customers to remain up-to-date

What are the Best Ways to Use Social Media for Business?

Now that you know how social media marketing can help your business, it’s time to learn the best ways to use social media. No matter what your goal is and what social network you choose, you need to create a social media marketing strategy that will help you achieve it. Here are 10 social media best practices to help you get started – keeping these in mind while developing your company social media strategy will help you make the most of your social media presence and connect with your customers in a way that’s beneficial for both of you.

1. Be authentic

This is the most important social media principle for businesses. Your customers can tell when you’re being genuine, and they appreciate it. Share your story and be transparent about who you are as a business and potential customers will be more likely to trust you.

Show personality

Your business is unique, so make sure your social media presence reflects that. Share content that shows the human side of your business and try to have a little fun with it. This will help you connect with your customers on a personal level and make your brand more memorable.

paper plane signifying uniqueness


2. Define your goals.

There’s no one-size-fits-all social media strategy, so before you start creating content, it’s important to know what you want to achieve with your social media presence. Do you want to increase brand awareness? Drive traffic to your website? Generate leads or sales? Once you know your goals, you can create a social strategy that will help you

setting goals

3. Know your audience.

It’s important to know who your target audience is before you start creating content.

This might seem obvious, but it’s important to tailor your content to the specific needs and interests of your target audience. By simply following the current trends, you risk wasting time and resources on content that no one will care about.

If you want people to pay attention to your social media posts, you need to know who you’re talking to. What are their interests? What kind of content do they respond to? When you know your audience, you can create content that is more likely to resonate with them.

microphone, empty audience

4. Create valuable content.

Social media users look for content that is interesting, informative, or entertaining. If you want people to share your posts, you need to give them something valuable.

It’s not enough to simply post about your product or service. You need to provide context and create quality content if you want people to care about what you’re saying. Similarly to the first tip: if it’s clear that you’re just trying to sell something, people will tune out. But if you offer value, they’ll keep coming back for more.

Some types of valuable content include:

  • Infographics
  • “How to” guides
  • Product reviews
  • Expert tips
  • Contests

Running a social media contest is a great way to generate leads or sales. Just make sure the prize is something your target audience would actually want.

information text sign

5. Determine the best channels for your business.

There are a lot of social media platforms out there, and it can be tempting to try to be present on all of them. But not all platforms are created equal, and it’s important to determine which social media channels are most relevant to your business and focus your efforts on those platforms.

Each social media platform has its own unique audience and purpose, so it’s important to choose the ones that are most likely to help you achieve your goals. For example, if you want to increase brand awareness, platforms like Instagram and Snapchat are good options because of their high level of engagement. If you want to drive traffic to your website, Facebook is still one of the best platforms out there.

social media apps

6. Use images and video.

Visuals are an essential part of social media content. People are more likely to pay attention to and remember content that includes images, videos, or infographics. In fact, tweets with images get 150% more retweets than tweets without images.

Make your social channels visually appealing and make sure to include images and videos in your posts. But don’t just add them for the sake of it—the visuals should always be relevant to the content you’re sharing. When selecting visuals for your social media posts, make sure they’re high quality and fit your brand image.

social media post with image

7. Experiment and find what works best for you

There’s no magic formula for social media success. You need to experiment and find what works best for you and your business. Try different types of content and see which ones get the most engagement.

Don’t be afraid to try new things or take risks. With social media, it’s easy to test out new ideas without a lot of effort or expense. And even if something doesn’t work out quite the way you planned, you can always adjust your strategy.

sketching ideas

8. Be responsive.

With social media, you have the opportunity to connect with your customers on a more personal level. If someone takes the time to leave a comment or question, make sure to respond promptly. This shows that you’re attentive and care about your customers’ experience.

Of course, you can’t always respond to every single comment. But you should at least make an effort to provide helpful information and answer the most common questions. If you have a large social media following, you might even consider hiring someone to help you with customer service.

responding via phone call

9. Monitor your activity.

It’s important to monitor your social media activity to see what’s working and what’s not. Take a look at your analytics to see which posts are getting the most engagement, as well as what isn’t working. From there, you can adjust your strategy accordingly.

Most popular social media platforms have some form of analytics built-in. But there are also third-party tools you can use to get more detailed insights.

With these analytics, you can find out which social media channels are providing the best results and which ones could use some improvement. You can also track your progress over time to see if you’re making any headway.

graphs and analytics

10. Be consistent.

Finally, one of the most important social media principles is consistency. If you want to build a loyal following and establish yourself as a trusted source of information, you need to be consistent with your content and activity. Set a schedule and stick to. That means posting regularly, responding to comments and

The final social media principle for businesses is to be consistent. If you want to see results, you need to be posting regularly. it. It’s also important to be consistent with the overall look and feel of your social media accounts. Keep your branding in mind when creating content, and make sure everything ties back to your business.

Creating a social media calendar is a great way to stay organized and make sure you always have something to post. Use a tool like Hootsuite to help you schedule and publish your content. This way, you don’t have to worry about manually posting every day.

calendar with dates marked


By following these social media principles, you’ll be on your way to social media success. Just remember to be patient and consistent – results won’t happen overnight. It takes time to build a following and generate results from social media.

It’s easy to get discouraged when you don’t see results right away. But if you stick with it and keep producing quality content, you’ll eventually see the success you’re hoping for.